5 Tips For Creating Quality Content For Your Email Messages
When it comes to sending emails to your list, you want your content to be something that will hold your readers’ attention.
You also want to provide them with something they can identify with and something that will help them accomplish their goal.
Of course, you also want to send them something that will not end up in their spam folder, but that’s the subject of another article.
In this article I will discuss 5 tips for creating quality content for your email list.
1. Use Correct Grammar
Yes, your readers will definitely notice your grammatical errors. Tests have indicated that using correct grammar in your emails dramatically improves your conversion rates. If you’re not a writer, or just don’t have the time to write your emails, hire someone to write them for you.
Writers at a website called Fiverr can write your email messages for as little as $5 each. And most of them are pretty good at it. All it takes is one reader who notices your misspelled words and grammatical errors to cast a shadow over your professionalism.
2. Always Use “Active” Voice
In other words, use subject, verb and object in your writing as much as possible. For example, instead of saying, “The ball was hit by the boy,” say, “The boy hit the ball.” You get the picture. Active voice always makes your writing clearer, simpler and more direct. It also helps your readers get a better understanding of what you’re trying to say.
3. Avoid These Blunders At All Cost:
* Misspelled subject lines in your email
* Missing or broken images
* Using the wrong image
* Sending test messages to your whole list
* Using ineffective email subject lines
4. Get A Second Opinion
Always get someone to check your message before you send it out. A second pair of eyes will do wonders when it comes to spotting grammatical and spelling errors. Of course, it takes a bit more time to make sure everything’s right, but it could save you thousands of dollars and a lot of headaches and embarrassment down the road.
5. Determine the Length of Your Email
So how long should your email message be? This is very import. You want to write enough content to get your message across, but you don’t want to make it so long that your reader gets overwhelmed and heads for the delete button.
I have found that keeping your emails under 750 words is the best practice. To help accomplish this, you should break up your text with images or headlines. Also, using short blocks of text makes it easier on the eyes and keeps your reader “reading.”
Copyright 2017 Mike Griffith All rights reserved.
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