7 Ways to Keep Your Emails From Landing in Your Recipient’s Spam Folder
Email marketing provides you with a very rewarding business endeavor… and a way to keep up with your contacts and prospects.
However, it does take some work and some insight if you intend to keep yourself out of trouble and avoid some of the obstacles that come with marketing.
One such obstacle is the spam filter. And the challenge is keeping your messages out of your recipients’ spam folder.
Here are 7 things you can do to land them in your prospect’s inbox instead.
- Avoid “Sales” Language. If your email message appears to be restricted to “selling,’ the spam filters will quickly pick up on it. Avoid spam trigger words like “40% off” and never use the word “sale” in your email. You should also avoid using all caps in your title or subject line. Yes, it is possible to write attention-grabbing subject lines without being “spam.
- ”Make Sure You’re Complying With the CAN-SPAM Act.
Some of the requirements of the Can-Spam Act include:
- Avoid using misleading or false information in your subject line
- Honor your opt-in requests promptly
- Tell your recipients where you are located
- Monitor what others are doing on your behalf
- Identify your message as an ad
- Don’t Purchase an Email List
When you buy email lists, you don’t really know what you’re getting. And if you send these emails to someone who didn’t request it, they will likely flag your email as spam. You should only send emails to people who have signed up for them.
- Provide Recipients With an Unsubscribe Link
In order to prevent your messages from being flagged as spam, you should always provide them with a convenient method for opting out or unsubscribing from future mailings.
- Avoid Using “Spam” Language
Using words like drugs, free, porn, and “guaranteed winner” are sure to land your email in your recipient’s spam folder. Other spam practices you should avoid include using multiple exclamation marks, ALL CAPS, and multicolored fonts. The way you structure your email is also very important.
- Use a Spam Checker Before Sending Your Emails
Yes, there is a way for you to check the “spammability” of your emails before sending them out. There are several programs on the Internet that you could use, but it’s much more convenient – and economical — to use your email autoresponder’s rating feature to check your messages before you hit the “send” button. Some email services don’t provide this feature. My choice is Aweber. They’ve been around for many years and I’ve used them for 12 years.
- If You’re Sending HTML Emails, Include the Text Version
Including the text version will prevent your email from landing in your recipient’s spam folder. This also ensures that recipients who are unable to view HTML email will still be able to get your message in a “readable” form.
Copyright 2017 Mike Griffith All rights reserved.
“Structuring Your Email”