A Quick Note About Using SEO to Drive Traffic And Build Your List
As you know, there are many methods for driving traffic. Some of them are free and some require an investment. No matter which option you choose, what matters is that you see results.
The important thing to remember is that it isn’t all about generating massive amounts of traffic, it’s more about getting traffic that converts.
Search engine optimization (SEO) is one of the few methods that most experts agree works. When it comes to ranking any website organically on major search engines like Google, Bing and Yahoo every online marketers is competing for their share of the traffic.
Search engine optimization is a challenging skill that can take years to master, but the good news is there are certain things that even a SEO novice can do to ensure proper indexing of specific web pages.
When you’re trying to improve website rankings in order to drive traffic from the search engines there are many different variables to consider.
Content. One of the most important aspects SEO is content development and publication. As we have discussed before, content is king, especially when it comes to traffic generation.
There are literally thousands of places to upload unique content online and the more you publish the more traffic, views and clicks you will see going through links to your chosen website.
Keep in mind that even though there are so many websites that accept content submissions it doesn’t mean you should hit everyone you can find, because the fact is, they aren’t all created equal.
You should consider the authority of the site before you submit your content to it for publication. A low ranking site that receives little or no traffic won’t provide any real value to your SEO campaign therefore isn’t worth your time.
It’s also important to know the terms and conditions of every third-party website you are thinking about publishing on. Many of them will not allow you to include links or they reserve the right to remove your links if they deem them unnecessary.
Keyword selection. Knowing what keywords to use is one of the most important aspects of getting good rankings. This is where many people go wrong, when it comes to SEO.
You should avoid going after terms that are too broad or general. For instance if you are promoting hypoallergenic dog shampoo. Don’t attempt to rank for keywords such as “dog” or “shampoo” Instead, focus on a more specific keyword phrase like “stop dog itch”.
These types of targeted keywords will have less competition and will generate more targeted traffic with a greater potential of converting into actual buyers.
Bottom line, there are many ways to increase traffic using SEO if you take the time to implement them.
Keep these things in mind as you are creating and publishing content and you should have no trouble tapping into your share of free search engine traffic.
Your partner in success,