Build Your List With These 6 Email Marketing Tips
Email marketing in itself means many things to many marketers. And it can take on quite a wide variety of features and formats.
In this article I will discuss the various types of email marketing that’s available to online marketers and talk about what works and what doesn’t.
Here are six email marketing tips that will show you what that includes…
1. Unsolicited bulk email marketing
2. Opt-in email list rental
3. Email newsletter classified advertising
4. Email newsletter solo mailings (both text and html)
5. Email newsletter network advertising
6. Opt-in email marketing
1. Unsolicited Bulk Email Marketing
Let’s talk about that dangerous endeavor called UCE (Unsolicited Commercial Email) or spam. Most of my readers know how I feel about this one. Of course, you can get a bit of website traffic using bulk email.
You can take on the rigors of unsolicited bulk email marketing yourself (you’ll need lots of ISP connections because they’ll be canceled quickly!), or you can hire a company to do the dirty work for you.
But the fact remains, since unsolicited bulk email makes most of your recipients angry– a huge percentage of them– your risks can be rather high. Your domain will end up being blocked by many ISPs and you could even face some legal battles.
Here’s my opinion, for what it’s worth: Unsolicited bulk email is not worth the trouble. Keep reading and you’ll conclude that bulk email marketing is not really necessary.
2. Opt-in Email List Rental
A much better version of email marketing is “opt-in email list rental.” There’s a huge number of companies on the Internet that rent email addresses that have opted in to receive commercial email.
In most cases, you never see the addresses. Instead, you are paying a per-email address fee for them to mail your message to a list that they manage.
But does it work…?
If the recipients are not paid by someone to read the messages, and if they are truly interested in the various offers they signed up for, this can be a very effective and profitable strategy.
But here’s the problem: You’re paying from .10 to .20 for each address, and when you mail to a list that is large enough to get great results, this endeavor can get quite expensive.
But if your budget will allow, you could can drive some excellent targeted traffic to any website.
3. Email ezine newsletter classified and sponsorship advertising
Now let’s take a look at a more reasonably-priced email marketing solution… “email newsletter classifieds and sponsorship advertising”. In my opinion, this one still gives the best bang for the buck, especially for small businesses with a limited advertising budget.
Ezine advertising works best when you pick ezines that your targeted readers actually like to read. And that’s not hard to do…
Just check out an ezine directory and target ezines in your niche market. Subscribe to some free ezines and read them. Search for the larger circulation ezines — the ones that already have a substantial following.
If you like what you read in a particular ezine, then hundreds of other readers will probably like them too. Place a classified ad in one of these and if your website and your offer are solid, you could make a profit nearly every time. Sponsorship ads work many times better than a regular classified ad.
4. Email newsletter solo mailings (html and text)
A better way to use email newsletters to drive targeted traffic to your site is to buy “email newsletter solo mailings.” I have used both text and html solo mailing offers lately and some ezine publishers really under-price these.
HTML email is very effective. It can return 4-5 times the cost of the ad in many cases. But again, but to ensure that you get the best results, make sure your list is tightly targeted to your niche audience.
5. Email newsletter network advertising
The next email marketing strategy that I have used quite a bit lately is called “email newsletter network advertising. ” Simply stated, it means you pay an email newsletter management site to list top sponsorship ads in all their network of newsletters.
You can target the traffic to just about any niche. And it’s much faster than searching for each of the ezines yourself. This approach will require a larger initial investment than running individual ezine ads, but in the long run it’s normally cheaper and requires very little effort on your part.
6. Opt-in “series” email marketing
This last email marketing strategy is one which very few Internet businesses use. It’s called “opt-in series email marketing.” Big name marketers use this as their “secret weapon”, and don’t talk about it very much.
Here’s how it works…
You offer visitors an irresistible freebie on your website, and require them to enter their name and email address before they can claim their freebie. At this point they are automatically subscribed to your series of personalized, scheduled pre-written email messages. I have a free report that explains one very effective system that I use.
The best kind of series is one that offers free help and information on the subject they were seeking in the first place. If your email series is well written, this will form relationships with your best prospects. And this is something that will hold more value than most online business owners realize.
The best part of this whole strategy is that once you set up your system, all your tasks are completely automated and personalized.
There are several sites that offer follow-up email autoresponder services. I use Aweber service for my own follow ups and it has worked wonders for my business.
When used properly, and with a bit of originality and flare, this email marketing strategy can be one of your top sales producers.
That’s it. Six email marketing tips and strategies, along with the results you can expect. Of course, there’s much more to email marketing, like writing quality content, but that’s the subject of another article.
Copyright 2017 by Mike Griffith All rights reserved.
Your partner in success,