5 Ways to Boost Your Website Traffic Without Spending a Dime
Having trouble getting traffic to your website? Do you feel like you’ve tried “everything” and nothing seems to work – that no matter what you do or how hard you try—the numbers just won’t move?
Don’t get discouraged.
Here are 5 creative ideas that will show you how to boost your website traffic without having to be a professional writer or a specialist in SEO.
How do you get traffic to your website?
1. Give Away Freebies
Everybody likes to get something free. And that’s where you can capitalize on getting signups for your mailing list. That’s right. Give them something free. And the best item you can give them online is a free ebook or free report that includes your ad or link to your site.
This will boost your website traffic and your exposure at the same time.
Another freebie could include a free entry into a sweepstake or a contest. Give something of interest to your subscribers as a prize.
Free items could also include a free DVD or CD with starter packages that will encourage your subscriber to make more frequent trips to your site.
Free software is another method you can use to attract potential customers to your website. This would include demos, shareware and freeware. Your software could include interesting and pertinent information that would include a link to information about a product or service you’re offering.
2. Write Articles That Are Rich in Content
So, how do you write content that is compelling, interesting and helpful? One way is to make sure your articles are useful to your audience. Just throwing together information won’t bring you much website traffic.
It must be information that will truly benefit your customer. Something that will help them solve a problem, achieve a goal, and something that they can’t find anywhere else. Don’t copy and paste another site’s information. The search engines will easily detect your copied material and may just send you to the back seat.
Use short paragraphs. When you’re writing, try to use short paragraphs of 4 or 5 lines. People do not like reading large “chunks” of content. Most will move on to something else.
Tell stories. People can relate to stories because of the emotional connection they can provide. You can use stories to get a point across, explain a problem and even to provide a solution to the problem.
Vary your article length. Your article’s length will be determined by what you’re writing about. With some articles you can get your point across in a few words, while other articles might take more detailed information to make your point. Some people say 1500 words should be the average article length, but that’s up to you.
Hook readers from the start. Because the attention span of many people is short, you have to make every word count…right from the beginning. If you can’t get their attention in the first few seconds, they are gone. So you want to start with a teaser, a question, or another compelling headline.
And that leads into our third item…
3. Write a Compelling and Attention-Grabbing Headline
How do you do this? Well, you have to start with a headline that will both grab your readers’ attention and be search engine friendly. That means you must choose the right keyword.
A great tool for choosing an effective keyword is Jaaxy. All you do is plug in a keyword and you will instantly get valuable search information about that particular keyword. Knowing a keyword’s competition is the most valuable information you can have.
Jaaxy is free to join and will provide you with the following keyword information:
- The keyword search history
- The estimated visits this keyword will achieve if your rank of the first page of the search engine.
- The number of competing sites with this keyword on Google
- An indicator of the quality of this keyword
- A traffic competition score
- The availability of domains related to this keyword
Again, this site is free to join.
A compelling headline should create a sense of urgency, ask a question, trigger an emotion or create value in the mind of the reader. Here are examples of just 10 “power words” you can use in your headline to help you accomplish that sense of urgency you need:
4. Build Effective Internal Links
Building links is very important when it comes to attracting visitors to your website. Link building is a process where you link specific words or phrases to other pages within your site or to an outside website. You can also use them to link to an earlier blog post. Internal links will help you to boost your SEO as well as cause visitors to spend more time on your site.
Links also make the time they spend on your site more useful. A link can lead readers to another important page on your site or to another site that they might find helpful.
Most people don’t take advantage of internal linking because they may not realize the important role it plays in reader interaction. But internal linking is important because they aid readers in navigating your site while helping to improve the search engine ranking for the various pages that you are linking to.
Remember that you can link to more content only if you produce more content. But make sure you are enhancing the experience of your reader by linking to content that is relevant to the subject matter you are writing about.
One last thing about internal linking. Make sure you are linking to the right text. For instance, if you want to link to an article like “how to build a birdhouse” you can phrase the sentence like this:
There’s a lot of information on the Internet on how to build a birdhouse. In this case you would link the words “how to build a birdhouse.” Just make sure you don’t use too many links in a single article. 4 to 6 links per 1200-word article should be sufficient.
5. Create Content You Can Share With Others
When it comes to social media, you should understand that your article content is very important if you want to attract readers to your site. Whether it’s Facebook, Twitter, Buzzfeed or any other social sites, your readers are more inclined to share your information if you are giving them quality content.
You can make your content more “shareable” by including a picture and writing a compelling and attention-grabbing headline.
Another way you can increase readership is to use lists in your headlines. For example, “5 Ways to Lose Weight” or 12 Secrets to Building Your Email List.”
No Time to Write?
But what if you just don’t feel like writing or you just don’t have to time to write content? Well, there is a solution to getting quality content for your website without having to write it yourself.
There is a site called Fiverr, that employs writers who will not only write your article, but will also make sure it’s compelling and SEO friendly. Their rates start at $5 to write a blog or website article. Check it out.
These are just 5 examples of how to get traffic to your site. You can search the Internet for many more ways to boost your website traffic.
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