Picking an Autoresponder For Your Email List Messages

autoresponderThere was a time when building and maintaining a list required a lot of manual labor. But that was before the autoresponder came on the scene. Anyone who wanted to maintain a list had to manually add contact information, craft messages and then send them out.

It was time when you  would be spending so much time communicating with your clients that you wouldn’t have time to take care of other important aspects of your business. But now that’s no longer the case, thanks to the autoresponder, which streamlines this aspect of marketing and doing business.

When you start building your list,  an autoresponder is one of your most important assets.

Your challenge, then, is picking an autoresponder that will do the things that you don’t have the time to do.

This great tool allows you to get subscriber information, store it and communicate with your leads. Once you capture your leads, your autoresponder takes over, and allows you get to  the most from your email list.

Here’s Why You Should Use a Professional Service

Before I talk about how to use an autoresponder, let me give you a few reasons here are a few reasons why you should choose a professional autoresponder service.

  • A professional autoresponder provides several benefits. It makes sure your message gets delivered by using a spam filter check. This lets you know whether or not your email will end up in your subscriber’s spam folder. In other words, the  autoresponder service makes sure your messages will get delivered to the inbox. Without the help of an autoresponder, you won’t be able to detect potential errors.
  • Aside from automatically capturing leads for you, autoresponders will take care of any opt-out/unsubscribe requests, which will free up the time you may have spent trying to do this manually.
  • Professional autoresponders frequently backup your lists, which significantly decreases the chance that you will lose your list. After investing time in building your massive list, the last thing that you want is to lose your list to something unexpected.
  • As I said earlier, professional autoresponders have numerous advantages. If you plan on keep track of your response rate, opt-out rate and open rate, a professional service will provide you with all these analytics.

Some of the most popular autoresponder services that are available are: Constant Contact, AWeber, MailChimp, GetResponse, Infusionsoft and iContact.


Think You Want To Host Your Own Autoresponder?

One advantage of hosting your own autoresponder service is that once you buy the software, you’re the owner and you don’t have be concerned about any additional fees. You don’t have to pay anyone to run the software, and you won’t have to pay a monthly fee.

If you are interested in going this route,  you might want to check out these autoresponders:

1. Interspire
2. arpReach

Just keep in mind that this option involves much more work on your part in order to maintain your mailing list.

A Few Things You Should Consider

When you choose an autoresponder, you should always compare services and decide what’s is best for your particular situation. Here are three questions you should ask:

  • How usable is it?   Is the interface simple enough for you to manage effectively and quickly?
  • How much does the service cost?  Does it fit within your budget? Some services are free — up to a certain amount of emails, and some include a trial period.
  • What features are included? Keep in mind that all services don’t provide the same features. For instance, some services offer an option to create your own email templates, others offer split testing, and some services may have a larger capacity for storing images, etc.

Whichever one you choose, with your autoresponder, just remember that it’s best to check out a variety services and software before you make a decision. You don’t want to waste time trying to transfer a large mailing list to a different system later on down the line.

Avoid this pitfall and pick the best option for your situation.

The autoresponder service I have used for 10 years — and the best one on the Internet is Aweber.  I call it the “Cadillac” of email autoresponders. They’re very dependable and offer a wide variety of benefits, including a free 30-day trial.

Copyright 2017  Mike Griffith  All rights reserved.


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