The Top 7 Marketing Mistakes You Don’t Want to Make
When it comes to internet marketing for the purpose of building your email list for your online business, there are some things you should avoid doing. Here are ten things that could prove detrimental to your online business, no matter what you’re selling.
1. Resting on your laurels. The fact that your marketing plan works today doesn’t mean it will be sufficient for tomorrow. Today’s pace is so accelerated that you have to remain in a position that you’re ahead of the game. You must be constantly searching the Internet and researching what your competitor is doing.
2. Hyping Your Product or Service. The thing about hype is that it will catch up with you sooner or later. If you are superficial and underestimate your prospects, you are exercising poor taste. And it’s just not good business. Offer substance and avoid the jargon and hype.
3. Not having a focus group or source of feedback. Bounce your ideas off the backs of others. There are some great ads and promotions out there that people will remember. But one thing they may not remember is the name of your company or product.
4. Not trusting the person you choose to do your marketing. If you hire a marketer, make sure it’s someone that you can trust – and allow them to do their job.
You must constantly monitor your marketing campaigns and be willing to switch whenever necessary. Any marketing person with experience can quickly figure out what is working and what’s not. Why throw good money after bad just because it’s inconvenient to change?
5. Not giving your strategy time to work. One marketing adage says that if you’re going to say it, then say it at least 3 times. I have consulted with people who send out a pamphlet, and when they don’t get a bite, they’re ready to abandon their plan.. It usually takes 3 “hits.
People read their emails rapidly, and sometimes unintentionally delete things. Give them a second, third, or even a fourth chance. The formula … when you become sick and tired of it, your prospect is just beginning to listen to it.
6. Shrinking from curiosity. If you’re promoting an edition on an ezine that resulted in a large amount of clicks, do not pat yourself on the back. Instead, ask yourself “why.” Determine why this particular edition was so popular. Did it happen on some special day? What was different? Were there more graphics? Did it have a “catchy” title?
7. Thinking that you must pay for all your marketing efforts. You should use all the free options that are available to you. Become an expert on a particular subject and tell the press that you are available for interview.
If a national news event happens, make it a local thing. For example, if you were a coach, on 9/11, you could have contacted the press and tell them what coaches could offer at such a time.
In order for you to succeed, you must live and breathe marketing. Check your surroundings constantly to determine what’s out there that works, and make sure you are constantly refreshing your marketing strategy.
Copyright 2018 Mike Griffith All rights reserved.
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