What Are The Ingredients of Quality Content For Your Email List?
Search engines will give your site more exposure if your content is original. For example, if your site is a rehash of already-written articles and content, your site will be penalized for publishing duplicate content by Google.
On the other hand, you will get rewarded if your site contains original material. Original content will improve your search engine ranking and this will help drive targeted traffic to your site.
It’s important that you be able to identify and produce quality content, so, whether your site is promoting a hobby, a business or just a content site, you must do it the right way.
Here are my five ingredients of quality content.
1. Write Attention-Grabbing Headlines
When writing headlines for your blog or email, remember that the goal is simple:
Make your subject line stand out on your audience’s inbox, which should build curiosity for them to read your email.
Here are some tips to keep in mind when writing attention-grabbing subject lines:
- Use power words like “Shocking”, “Amazing”, “Easily”, “Miracle”, etc.
- Highlight important words with uppercase letters.
- Ask a question to your audience.
- Create a sense of mystery that can only be answered after reading your email.
Remember that the only goal for you in writing attention-grabbing subject lines is to make your email recipients to open your email. There is no other goal. You are not promoting your product in your subject lines. You will do the promotion only within the email, with your call to action.
So don’t concern yourself to promote your product yet. Concern yourself only to make your audience pay attention to your email, instead of any other emails in their inbox, and click on your subject line right away.
2. Make Sure Your Content is Original
Here’s the bottom line: If you copy someone else’s content, you will be punished by Google. And this can be devastating to the success of your business endeavor.
What does original content mean? It simply means that your ideas – and not just your content—should be original. They should be your ideas and no just a copy of someone else’s. Keep in mind that if you can’t write something that will help your readers, don’t write anything at all.
When you send emails to your list, you want quality content that will get and hold your readers’ attention. And you want to give them something that will help them reach their goal and with content they can identify with.
In order to create quality content for your email messages, here are 5 things you must do:
(You can get details on the following 5 tips here.)
- Always use “Active” voice
- Use correct grammar
- Get a second opinion
- Avoid “blunders”
- Determine the length of your message
3. Write “Actionable” Content
Actionable content is writing that tells your readers how to apply your information to their particular situation – right now.
Good content provides the reader with the information he needs to apply your tips and techniques. Good content shows respect for your reader by reassuring them that they are able to use the information you’re giving them to their advantage. That means you should always provide your readers with techniques on how to apply what you’re giving them.
In many cases, if you simply write quality content about your topic, your readers will be able to come up with some very creative ideas on their own. People read non-fiction in order to learn something that will improve their quality of life…and this is where you can help.
4. Be the “Answer Person” for Your Readers
Search engines exist for the purpose of providing answers to your questions. And that’s where Google comes in. All you have to do is enter a word, a term or even a sentence, and Google will come up with a variety of “answer in the form of videos, pictures and words. In other words, Google exists to provide people with the answers they need on any topic that interests them.
When people read information, they are reading for one purpose” to get information and to get answers to their question and solutions to their problems. And they want those answers as fast as possible.
That’s why you should keep this in mind when writing your content. You should always be structuring your content – especially your email messages– in a way that will allow your readers to get the information quickly and in a format that is easy to read and digest.
Check out title and subtitle of any non-fiction article or book. This will leave your reader with at least some sense of curiosity. Then it’s the author’s job to deliver the answers and provide information to support his position.
5. Always Use Correct Grammar
Keep in mind that your readers almost always will notice your grammatical errors. Tests indicate that using correct grammar in your blogs and emails can dramatically improve your conversion rate. If you are not a writer, or if you simply don’t have time to compose your own articles or emails, you canhire someone to do the writing for you.
There is a website called Fiverr where writers can write your articles and email messages for as little as $5 each. In most cases, they are pretty good at it. I use them from time to time when my schedule is tight.
Remember: All it takes is one reader who notices your misspelled words and grammatical errors to cast a shadow over your work and your professionalism.